When 10 million people visit your museum every year and 2 million follow you on Facebook, how do you find ways to reinvent yourself and engage new audiences?
Join the Louvre's Anne-Laure Beatrix, Director of External Relations, and Adel Ziane, Head of Communications, at Communicating the Museum in Quebec to discover how the Louvre recently conquered new audiences thanks to two collaborations:
Anne-Laure will share the story of the encounter between entertainer and creative innovator, Will.I.Am, and the Louvre. Initially a musical project, the 6-year collaboration evolved to become a shared commitment. Their objective was to provide the public with a personal vision of the museum given by an artist deeply engaged in knowledge dissemination.
Join Adel to learn about the project "Carte Blanche aux Youtubers." Launched in January 2016, this win-win partnership with YouTube gave the Louvre a new way to engage millenials with its collections and events.
The CTM16 Quebec Early bird rate - 950€ for non-profits - has been extended to July 31, after which point it will rise to 1100€. Don't miss this opportunity to join 30 international speakers from media, technology, museums, entertainment, and art sectors engaging with 250 culture and museum professionals in Québec City and Montréal at the preferred rate.
This Early Bird rate offers exceptional value as the 4-day pass includes access to all conference sessions, conference material, guided visits, cocktail receptions, coffee breaks and lunches.
For more information on how to register for #CTM16 Québec please visit our registration page:
Programme | CTM16 Quebec
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| Programme | CTM16 Quebec |
| In 2016, Agenda is back in North America, hosting the 17th edition of Communicating the Museum in Québec City and Montréal. Welcome to the CTM16 Quebec programme, packed with inspirational talks, interactive sessions, hands-on workshops and social events. Cultural institutions today have to face major shifts in visitor expectations, technologies, education and funding. |
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Deborah Ziska
Ziska: Communications & Collaborations, LLC
deborah@ziskacomm.comWashington, DC
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