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  • 1.  How much do donors really pay for naming rights?

    Posted 04-25-2016 09:43 AM

    Just curious if anyone would share what their donors actually paid for naming theatres, seats, exhibits, galleries, lobby, outside or inside benches etc.  Trying to put together a case for support in community that is rich with museums and donors but not a lot of shared information.  Thank you.

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    Rebecca Diamond
    Director of Development
    International Spy Museum
    Washington DC
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  • 2.  RE: How much do donors really pay for naming rights?

    Posted 04-25-2016 10:27 AM

    Kind of depends.  Some of your examples (benches, seat, etc.) are typically paid 100% by donor.  A rule of thumb for galleries, large spaces, etc. would be at least 50% of total costs, with balance made up by smaller donations.

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    David Beard
    Director
    Museum of the Gulf Coast
    Port Arthur TX

    Original Message


  • 3.  RE: How much do donors really pay for naming rights?

    Posted 04-26-2016 12:34 PM

    We don't have an active 'naming' program at the moment.  Our gift policy has been reviewed and we are at the front end of a capital campaign so a thoughtful approach to the implications of that is being taken.

     

    However, in the past we had an offer to sponsor oak benches.   The price was $ 5,000.  The quality of the bench put the base cost at between $1,500 and $2,000.   The balance was an allowance for the labor of moving and storing benches during the winters,   refinishing them to keep them in good condition, and a small amount for an acknowledgement plaque on the back of the seat. 

     

    Hope that helps.

     

    David Porter

    Executive Director

    6704 SE 122nd Ave.

    Portland, OR  97236

    503.823.1673

    www.leachgarden.org

    Alex 12-14 logo-signtr

     

     

     

     

     




    Original Message


  • 4.  RE: How much do donors really pay for naming rights?

    Posted 04-26-2016 10:50 AM

    Rebecca,

    First off, I love the Spy Museum!  What a cool place.

    I hope you get lots of responses on this question because we wrestle with it as well.  As David said, the contribution level for a big naming right depends on the space, but it also depends on the length of time the name will be in place.  If it's a "forever" kind of name in a prominent position, especially something like the main lobby, consider a multiple of cost. 

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    Lynn Rodgers
    Chief Financial Officer
    Buffalo Bill Center of the West
    Cody WY

    Original Message