I love this question. We use stories every day. Stories define and communicate our experience, culture and our museums. Stories connect us and (if you have been following the political primaries) can be used to divide us. Our bi-weekly story times for children became so popular they are now offered by preregistration only. Our Guides are trained as story tellers and listeners. Our Annual Report is not just a collection of the necessary analytics and donor lists, it is packed with stories and images that will become a slice of history for our future colleagues. When interviewing candidates for employment, at all levels, I will ask them "Tell us about a tree in your life, one that was important to you." Everyone has a story about a tree in their life. How they tell it, tells us about the person. Sharing it often puts them at ease, especially important in a group interview. (We are an arboretum. Someone in a time piece museum might ask, tell me about a timepiece in your life and I would expect they would get a story.) One of our recent story uses is our Arboretum Voices oral history program. http://www.business-services.upenn.edu/arboretum/about_arboretum_voices.shtml. Available on our website, we are going to move some of these stories into the garden as part of our digital interpretation strategy. This year we will be adding more stories about garden features and plants made available through visitors' personal mobile devices and evaluating their impact.
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Robert Gutowski
Director of Education and Visitor Experience
Morris Arboretum of the University of Pennsylvania
Philadelphia PA
Original Message:
Sent: 02-10-2016 03:49 PM
From: Mary Maher
Subject: Looking for examples of how museums use stories
What examples come to mind of museums using "stories" to connect with audience(s)?
For an upcoming issue of the Association of Children's Museum publication Hand to Hand (theme: Telling Museum Stories), we are looking for examples of how museums use stories in expected ways (exhibits, programs, marketing/promotion) and unexpected ones (fundraising, staff development, finance/administration).
We are looking for specific examples of stories used in museums in major or minor ways, either in your own institution or observed in other organizations.
Thank you.
Mary Maher
Editor
Hand to Hand
A quarterly publication of the Association of Children's Museums
908 East High Street
Charlottesville, VA 22902