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  • 1.  Using LinkedIn to enhance your Museum's success

    Posted 02-02-2016 01:28 AM

    Hello all! 

    A museum colleague of mine and I were recently discussing the drawbacks and benefits of using LinkedIn within the field. As an emerging museum professional, I use it primarily to connect with others and showcase the skills I have obtained in paid and volunteer positions. A mid-to-late career museum professional might choose to highlight more recent or significant contributions to the field. A basic search will yield a variety of results showing that some professionals feel comfortable leaving their profile open to the public, while others opt for more privacy. What has been your personal approach and experience with LinkedIn? How has it either enhanced your personal career, or benefitted your organization's connections? How might this relate to the organizational/legal implications for connecting with volunteers, colleagues, members, or potential donors through social media?

    I look forward to hearing your opinions!

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    Stephanie Hann
    Emerging Museum Professional
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  • 2.  RE: Using LinkedIn to enhance your Museum's success

    Posted 02-03-2016 09:43 AM

    Hello Ms. Hann,

    I think one of the big benefits of being on LinkedIn is making a presence for yourself in the discussion groups. Pick groups you are interested in and passionate about and add your voice. Lurking is certainly beneficial, and there are groups you may feel uncomfortable contributing to. However, if someone says something you feel strongly about, jump in! Your mind is already as quick as it will ever be, so you will be able to make reasoned and useful posts to discussions about subjects you are knowledgeable and passionate about. As long as you are polite and respectful, people will respect you, especially if you are a creative thinker. In the end, it's all about ideas, and everyone working together to make the museum world a better place.

    One word of caution, though. Make sure you stick with what you know, and don't go too far into conjecture without telling people you are making educated guesses. Many will ask for evidence to support what you say. Of course, if you are talking from experience, that is your evidence. Also, there are some people in discussion groups who have agendas, and are not fair or objective. Do not feel overly hurt if they write stuff that seems (or is) an attack on you. Stick to your guns and defend what you say. Or, if the attack is groundless and completely off-base, ignore it, consider the source, and move on. Still, I think situations like that are more uncommon than not. I think the discussion groups generally foster good connections (I was once invited to join someone's network largely because of what I posted in a discussion) and foster good problem-solving. Sometimes they even function as effective venting places!

    Oh, and yet another thing, sometimes you may feel you want to reply privately to a poster, and you can do that, too. I once did that to compliment someone I felt was being very diplomatic and reasonable with someone who wasn't. The diplomatic poster and I are now friends, though we live 3000 miles apart!

    Good luck, and feel free to contribute!

    Cordially,

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    Paul N. Pallansch
    Dot-Connector,
    Up-Close Realism
    Silver Spring MD



  • 3.  RE: Using LinkedIn to enhance your Museum's success

    Posted 02-03-2016 10:40 AM

    Hi Stephanie,

    As a consultant, I do find myself using LinkedIn in a few ways:  to connect with people I met at conferences (and other means) professionally, and to post/read what others/groups I follow are writing.  I have used it to find someone to work with on a project or committee as well - and for that it's been really valuable.  That said, I believe that any social media is what you make of it - there are some people I know who work in museums and use LinkedIn extremely efficiently and effectively.  I feel that I don't use it up to its potential, but I am only getting out of it what I put into it.  I would like to use it more and more effectively than I am already, but until I invest the time in it to learn about what I can use it for, and what it can do for me, I use it as mentioned above, and that has helped me get to where I am right now.

    Claudia

    ------------------------------
    Claudia Ocello
    President & CEO
    Museum Partners Consulting
    Morristown NJ



  • 4.  RE: Using LinkedIn to enhance your Museum's success

    Posted 02-04-2016 09:03 AM

    Frankly, I have a LinkedIn account, but I never use it, almost never even look at it unless a notification pops up in my email. As a front-line supervisor in a living history museum with chronic staffing challenges, I have enough on my plate finding time to do what needs to be done. LinkedIn might be a great tool for people who have an eye toward moving to a new position or organization, but for me it's almost more trouble than it's worth.

    Jay

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    John Templin
    Museum Interpretive Site Supervisor
    Jamestown-Yorktown Foundation
    Williamsburg VA



  • 5.  RE: Using LinkedIn to enhance your Museum's success

    Posted 02-05-2016 09:38 AM

    I would recommend that every museum professional take a look at what is available through LinkedIn. I've found it a valuable resource, especially the group and discussion functions. Following peers and reading their posts is a good way to stay up-to-date on individual activities and projects outside your own institution. The discussion groups, as well, offer some unique opportunities to engage with thornier issues and emerging ideas - all of the major professional organizations post regular discussions on LinkedIn groups, and other common-interests groups can arise from the grassroots - for instance, the Anarchist Guide to Historic House Museums group has grown into a thriving and active community focused on debating and discussing new ideas for those museums. This format allows for more in-depth discussion and follow-up than Facebook, Twitter, or even a forum such as this. It's not just a resume site, but, at least for me, an essential information and networking hub for the profession. 

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    Michelle Moon
    Assistant Director for Adult Programs
    Peabody Essex Museum
    Salem MA



  • 6.  RE: Using LinkedIn to enhance your Museum's success

    Posted 02-04-2016 12:17 PM

    As someone who works at a small museum that is rather isolated professionally I like to use LinkedIn to post questions and offer my advice.  I have found many people on LinkedIn have similar questions to me, so don't be afraid to ask questions.  It is also a great way to stay in touch with colleagues you have met at conferences.  I have found it to be a great tool but I try to use it strategically.  Like all social media platforms I believe it can easily suck you in and devour your day if you let it (similar to the vortex that is email).

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    Zachary Wnek
    Museum Curator
    Latah County Historical Society
    Moscow ID



  • 7.  RE: Using LinkedIn to enhance your Museum's success

    Posted 02-08-2016 07:03 PM
    Edited by Stephanie Hann 02-08-2016 07:04 PM

    Hello everyone! Thank you all for your insights and astute suggestions.

    Mr. Pallansch, I agree with your word of caution towards a passionate, educated, and meaningful social media presence. The dually analytical and creative personality predominant to the field demands it. Having read many of the discussion posts in Museum Junction, I can see that members of this organization are exceptional at sharing their successes and frustrations for the benefit of others, and how this would transition well to LinkedIn group discussions. 

    Ms. Ocello and Mr. Wnek - you mentioned connecting with colleagues you have met at conferences through LinkedIn. What privacy levels do you recommend for sharing your profile with new faces? Ms. Ocello, is LinkedIn a platform you use to showcase your work to new clients, or prefer to share with established clientele?

    Mr. Templin, I'm sure a lot of people feel the way you do. Social media platforms are not one-size-fits-all tools. My best technological experiences involve finding the right platforms through which I am more productive and efficient, not distracted from priorities. Perhaps it's not the right time for you to explore LinkedIn, or another platform is better suited to your daily activities (Museum Junction, for instance). 

    Ms. Moon, I hadn't considered LinkedIn's ability to act as a platform for grassroots discussion among the museum community. I can see where that would be especially valuable in foreshadowing the long-term changes we are to see in the profession as a whole.

    Thank you all again for your thoughts!

    Respectfully,

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    Stephanie Hann
    Emerging Museum Professional