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Ideas for photo-ops in museums

  • 1.  Ideas for photo-ops in museums

    Posted 10-30-2015 12:44 PM

    Hello Everyone!

    We are working on a special event for our museum where guests will be able to decorate a paper heart and place the heart next to their favorite artifact/display within our permanent exhibit gallery. The event will take place Valentine’s Day weekend.  We plan to tally up the hearts and let our guests know via social media what the top favorite artifacts/displays are as well.

    As part of this program, we want to push the social media angle and have a specific hashtag for our guests (and us) to use. We are envisioning people taking photos of their paper heart, their favorite artifact, and themselves and tagging it on Instagram and Twitter. We thought it would be a fun addition to have a photo-op to further encourage interactivity and social media use.

    I would like to know what types of photo-op/photo booth style activities you have used at your museums, and any additional advice/experiences you’ve had with this type of activity. Our gallery space is broken up into five areas. We could put the photo op(s) in the gallery, or in the main lobby of the museum. We have also been hearing a lot about “selfie stations” so if anyone has any experience with those, please share. Finally, if anyone has done a similar “choose your favorite artifact” program in their museum, general thoughts on this type of event are welcome as well.

    Thank you in advance!

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story
    Hershey PA
    ------------------------------


  • 2.  RE: Ideas for photo-ops in museums

    Posted 10-31-2015 05:28 PM

    Hello Lauren,

    This sounds like such a fun idea! I am interested to see the replies you get. If you expect patrons to take pics with artifacts, perhaps you could mark off a spot in front of bigger artifacts with tape and call it a "selfie space" or "selfie square" or something like that to encourage photos. After it happens I would love to hear how well it went!

    ------------------------------
    Brandon Young MLS
    Museum Assistant II
    The Sherman Museum
    Sherman TX



  • 3.  RE: Ideas for photo-ops in museums

    Posted 11-02-2015 01:39 PM

    Hello,

    Here at the Wing Luke Museum of the Asian Pacific American Experience we've had a number of photo ops at various events and in some exhibits, with mixed results.

    In an exhibit about Asian American political resistance movements, we had an opportunity for people to write a message on a white board about what they would do to resist injustice, then take a selfie with their smartphone and post it -- this was in the wake of the whole #bringbackourgirls campaign that Michelle Obama helped promote, but before #blacklivesmatter really made this form of political declaration a "thing."  We encouraged people to include our hashtag for the exhibit as well as a hashtag for their movement/issue. This was a nice idea, but only marginally successful as an exhibit interactive -- folks were not really inclined to do it unless we had a volunteer or staff member posted there to explain and encourage them -- and often take the picture for them -- which we didn't really have the capacity to do all the time. When we did, it worked... and when one person did it, people who saw them were much more likely to give it a try. We've had similar set-ups with less serious topics, with only slightly better results.

    In an exhibit about Asian American fashion designers, we had a dress-up corner with a camera set up, that would take a picture of you posing in the mirror, and then it would become part of a slide show that ran on a screen nearby. This kind of set up has worked pretty well for us in other exhibits too -- but someone did have to monitor the pictures and add them to the slide show at the end of each day.

    At our recent Bruce Lee exhibit openings, we've had fairly elaborate "photo booths" set up, with backdrops and costumes and cardboard cut outs of Bruce Lee, so you could take a picture of yourself (and your friends) all fighting him in yellow jump suits, or whatever. We had something similar at our opening reception for an exhibit about Asian American icons -- red carpet/paparazzi set up, with boas and sunglasses for people to pose in. These have been very popular! They are also lots of work and need to be well-staffed.

    Based on our experience I would suggest having a central, staffed place for your "love" selfies, with fun props, a nice background, and someone officially snapping the pix (tho of course also allowing people to use their own cameras too). I also love the idea of people taking a selfie with their heart and their favorite item on display -- this might work well as a one-day thing, if you can have volunteers stationed around the galleries to encourage and assist.  

    It always helps to "prime the pump" with some volunteer/staff selfies, to give people the idea!

    Hope this is helpful,

    Mikala

    ------------------------------
    Mikala Woodward
    Exhibit Developer
    Wing Luke Museum of the Asian Pacific American Experience
    Seattle WA



  • 4.  RE: Ideas for photo-ops in museums

    Posted 11-04-2015 03:09 PM

    Thanks so much for these insights, Mikala! Very helpful. At this point we are planning on having the program for two days only, around Valentine's Day, and we always have museum experience associates upstairs in the gallery. Based on what you said I will be suggesting that we make sure to have a sufficient number of staff upstairs to direct/encourage participation.

    We did discuss possibly doing this program more than two days. We also discussed the idea of having one central photo-op with a background. Of course along with wanting to have people participate/have fun, we have to keep costs down. So I suppose it's about balancing what will work best with what we can afford (isn't it always?)

    Also based on what you said, I am thinking we may want to offer an additional incentive for visitors to participate in posting images using the hashtag, whether it's a slideshow like you mentioned, or the ability to have the photos printed out (this would work for the photo-op with a background, not so much for taking photos with their favorite objects), or even being entered in a drawing to win something (a museum logo shirt or something, perhaps).

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA



  • 5.  RE: Ideas for photo-ops in museums

    Posted 11-04-2015 02:52 PM

    Thank you, Brandon! And thanks for your input! We are pretty excited about this program and are looking forward to seeing how it turns out.

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA



  • 6.  RE: Ideas for photo-ops in museums

    Posted 11-02-2015 10:43 AM

    The Montana Historical Society is a partner with the Helena Tourism Alliance promoting the city with selfie spots - see: Selfie Spots in Helena, Montana

    Helenamt remove preview
    Selfie Spots in Helena, Montana
    Interested in having a selfie spot at your location? Complete ourHelena, Montana Selfie Spot Application and return it to astrange@helenamt.com . {NEW} Great Divide Ski Hill 7385 Belmont Dr, Marysville, MT 59640 Reeder's Alley (near 105 Reeder's Alley) Women's Mural - Broadway Avenue (near Birds & Beasleys, 2 S.
    View this on Helenamt >

    We also have a photo cutout in front of our building that is really popular. 

    ------------------------------
    Susan Near
    Development & Marketing Officer
    Montana Historical Society
    Helena MT



  • 7.  RE: Ideas for photo-ops in museums

    Posted 11-06-2015 09:39 AM

    Thank you for sharing, Susan!  I like the selfie spots. They're a fun way to draw attention to important locations and engage visitors.

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA



  • 8.  RE: Ideas for photo-ops in museums

    Posted 11-02-2015 10:54 AM

    I love the idea of engaging with guests via social media!  You should check out this Storify of  posted to Twitter.  I also would encourage your social media staff to have a plan to engage with each post using your hashtag.  Will you favorite each post? Will you comment on each post?  Retweet?  Etc.  But If visitors see that the museum is engaging with they use the hashtag, more will be willing to use it.  My other suggestion is to thoroughly search your hashtag before you decide what you're using, make sure it's unique to your project/museum.  I would love to see how it goes.  Please share the hashtag when it goes live!  And I'm on Twitter @MirandaRHK and love talking about social media and museums.  Best of luck!

    Museums' signage aimed at their phone users (with images, tweets) · rosemarybeetle

    Storify remove preview
    Museums' signage aimed at their phone users (with images, tweets) · rosemarybeetle
    Some museum signs that tell it large. I'd like to see some more of these. I suspect to a user, the scale is proportionate to the perceived importance placed by the institution.Big = we really really think you'll love this.Small = we are not really committed to this.
    View this on Storify >
    ------------------------------
    Miranda Kerr
    Coordinator of Digital Learning
    John G. Shedd Aquarium
    Chicago IL



  • 9.  RE: Ideas for photo-ops in museums

    Posted 11-06-2015 09:30 AM

    Excellent advice, Miranda, thank you!  I'll be sure to share the hashtag.

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA



  • 10.  RE: Ideas for photo-ops in museums

    Posted 11-05-2015 08:44 AM

    The Detroit Institute of Arts did a very similar program last Valentine's Day. I wasn't involved with it's execution - but I believe it was quite successful (and their mummy won the most hearts...). Perhaps someone there would have some advice for how they pulled it off! 

    ------------------------------
    Anna Stein
    Indianapolis Museum of Art
    Indianapolis IN



  • 11.  RE: Ideas for photo-ops in museums

    Posted 11-06-2015 09:47 AM

    Anna,

    Thanks for sharing this information! I just looked up their program and it looks extremely similar to what we are planning. I'll see if I can contact someone there! Thanks!

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA



  • 12.  RE: Ideas for photo-ops in museums

    Posted 11-05-2015 10:05 AM

    All wonderful approaches and ideas. We recently incorporated a photo op in an exhibit area about early photography studios. The experience literally connected with the topic, providing a real win-win for visitors to identify with how the studios used mural backgrounds and heavy curtains to frame their portraits. This is at the Albuquerque Museum's new core history gallery. Mike

    ------------------------------
    Michael Lesperance
    Principal
    The Design Minds, Inc.
    Fairfax VA



  • 13.  RE: Ideas for photo-ops in museums

    Posted 11-06-2015 10:15 AM

    Michael,

    I love the mix of the old style photo studio and using the modern cell phone camera, and how the activity directly relates to the exhibit content. Thanks for sharing this!  

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA



  • 14.  RE: Ideas for photo-ops in museums

    Posted 11-09-2015 10:32 AM
    Edited by Brianna Gribler 11-09-2015 10:32 AM

    Hi Lauren,

    We have a similar ongoing effort here at CMC. Rather than having people take photos with our exhibits, we create a graphic on a wall where they can pose for a photo. For example, we have an annual festival to celebrate bats, during this season we put up a graphic of our museum's facade and a large set of bat wings and encourage people to 'be the bat'. The graphic also includes our hash tag, so it markets itself. We change it seasonally (be the butterfly, etc.)

    Best of luck!

    ------------------------------
    Brianna Tussing
    Exhibit Program Coordinator
    Cincinnati Museum Center at Union Terminal
    Cincinnati OH



  • 15.  RE: Ideas for photo-ops in museums

    Posted 11-16-2015 10:54 AM

    Thanks, Brianna! I like that you include the hashtag directly on the graphic. We discussed doing this also. If we only include it in promotional materials (website, flyers, signage) , I'm not sure how many people would actually utilize it.

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA



  • 16.  RE: Ideas for photo-ops in museums

    Posted 11-11-2015 03:01 PM

    I was just reading about education and participation on MoMA's education blog and came across this article that mentions this thing called "Tagboard"... this might have potential for your project:

    #MyWarhol on Tagboard

    Tagboard remove preview
    #MyWarhol on Tagboard
    Tagboard. The social media hub for hashtags.
    View this on Tagboard >

    MoMA

    Moma remove preview
    MoMA
    The Education Department is passionate about engaging visitors with art and ideas, bringing people together and creating experiences in which the visitor becomes an active participant. Most recently, there has been an initiative to bring more participatory, hands-on, and creative experiences outside of classroom walls and closer to art in the galleries.
    View this on Moma >
    ------------------------------
    Gretchen Warner
    Library Exhibition Graphic Designer
    Emory University
    Atlanta GA



  • 17.  RE: Ideas for photo-ops in museums

    Posted 11-16-2015 10:40 AM

    Thank you, Gretchen!

    ------------------------------
    Lauren Ciriac Wenger
    Collections Assistant
    The Hershey Story: The Museum on Chocolate Avenue
    Hershey PA