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Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

  • 1.  Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 08-28-2015 11:52 AM


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    Justin Deister
    Louisville CO
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  • 2.  RE: Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 08-28-2015 12:04 PM
    Justin,

    An understandable frustration, but I don't know that it is appropriate to single out one specific company for the digital shift in museum exhibition. Museums today have to cater to what the patron wants to see. With a big push to engage millennials museums need to have an ever increasing digital presence. 

    Not that static exhibitions can not be fantastic. But technology has earned its place in the field and can tastefully represented in a multiple ways. I am quite fond of what Mount Vernon has done lately with their outdoor 3-d photography exhibition. I for one am looking forward to seeing how museum exhibition will evolve to provide more meaningful and FUN content in a digital platform to emerging audiences. 

    --

    Matthew Mac Vittie

    Collections and Exhibits Manager

    Seward House Museum

    M.A. Military History - Norwich University 2014 

    315-252-1283

    www.sewardhouse.org


     






  • 3.  RE: Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 08-29-2015 11:57 AM

    I think that that there is a risk of creating the "screens for the sake of screens" phenomenon.  But digital formats can offer capabilities that static displays cannot.  When used correctly, on-screen content can be an efficient and engaging supplement to exhibit features.  I probably wouldn't enjoy an exhibit that existed entirely on-screen unless it was a digital art exhibition, but with the right balance between digital and "live" (i.e. actual objects) content, visitors can be reached effectively. 

         Michael



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    Michael Holland
    Principal/Owner
    Michael Holland Productions
    Bozeman MT
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  • 4.  RE: Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 08-31-2015 11:55 AM

    This relates to learning styles, intentional purposes and guiding principles. The museum field and our audiences and supporters have a rich diversity of all of these. 

    Michael's preferred style of learning is from "photos and artifacts," and Michael has been clear about what he wants to see in a museum. Others have different learning styles, and prefer to learn from interactivity, participation, narrative, group interactions, or immersion, to name but a few (see Howard Gardner's Multiple Intelligence). Further, learning and visitor research indicates that a mixture of learning styles is more effective that just one in a museum; different neural pathways re-enforce comprehension; a variety of visitor experiences increases satisfaction; and different learning styles complement each other (a case of pinned Monarch butterflies and a map of their migration provides self-guided learning, while the giant screen (GS) film Flight of the Butterflies tells the emotional, human story that develops empathy for declining habitats). 

    How do you define museum? It can be defined by its methodology (eg. photos and artifacts) or it can be defined by its purposes. Most museums define their purposes, and then select methodologies appropriate to their purposes. If a children museum's prime purpose is child development, then objects and photos may not be their best method. Check out the 2007 ICOM definition.

    Some museums, such as nature centers, historic houses, science centers and aquariums, pursue their mission using experiential learning. A GS theater can play a significant role in experiential learning. A museum's pedagogical philosophy is part of its guiding principles that determine the "how" of the museum, as well as its character and brand identity. Again, we enjoy a wide diversity of pedagogical philosophies from the object-encrusted Museum of Jurassic Technology (LA) to the media-saturated Newseum (DC).

    In short, any one museum and any one individual can state what they prefer, but no one can say what all museums must be like. Having said all this, I personally agree that some cartoony GS films are pretty horrid. 

    Cheers,  John


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    John Jacobsen
    CEO
    White Oak Associates, Inc. Museum Planners
    Marblehead MA
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  • 5.  RE: Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 09-01-2015 11:22 AM

    My preferred learning style involves a mixture of elements.  I enjoy artifacts/text, interactive/experimental, and personal interaction/participation components.  I work closely with an informal science educator and have learned that there are many ways of communicating ideas, some of which will work for one person better than another.  My point was mainly that digital formats can offer content that is often difficult or nearly impossible to present any other way, so they certainly have a place within museums.  But if a museum known primarily for their artifacts/objects were to eclipse those with on-screen content, many visitors may find that to be a disappointment. 

    For an anecdotal example, the museum where I live is very famous for their dinosaur fossils.  A number of years ago, they installed a "media center" filled with digital content into their dinosaur halls.  It remains the least-utilized portion of the paleontology exhibits, as the visitors tend to spend the bulk of their time focused on the actual fossils/casts on display.  I think that by amassing all of the technology in one space, visitors are made to feel like they must choose between spending their time with dinosaurs or with screens, and they choose the former, especially when docent-facilitated activities are available.  If the on-screen content were dispersed throughout the dinosaur exhibits, (supplementing those exhibits) perhaps it might be more effective. 

      

          Michael



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    Michael Holland
    Principal/Owner
    Michael Holland Productions
    Bozeman MT
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  • 6.  RE: Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 08-29-2015 12:37 PM

    Do you want to hear a discussion about this at the AAM Annual Meeting?   Then go to the AAM website (Session Proposals), find Suzanne Hale's proposal on Rediscovering the Original Object, and make a Comment that this is a much needed public discussion.   This is your chance (before the end of the day on Monday, August 31) to influence the conversation.
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    Janice Klein
    Executive Director
    Museum Association of Arizona
    Tempe AZ
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  • 7.  RE: Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 08-31-2015 12:18 PM

    Greetings, often in my practice people are sold on the technology before we even know what we are showing, interpreting, etc. Ive heard at WMA (western museum association) some of the folks who specialize in technology. The panel said what I believe is that content drives design. What you use to tell that content are the tools to do so. Whether it be a 3d interactive holographic or a pencil and paper. 

    I understand the frustration, and there are times when a high technology solution is the only way to go. That being said, someone else at WMA created a wonderful interactive for an exhibit where they had only $500.00 for the whole exhibit. To me that is amazingly creative. 


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    Alan Ransenberg
    Exhibit Planner and Designer
    Portland OR
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  • 8.  RE: Sorry, ahead of time but I'm about to be a bit negative: After looking at Edwards Technologies I am sad for the exhibit and museum future if most of what we experience is on-screen. What is the point of such a passive, spoon-fed learning? Sorry, but I want to see photos and artifacts, not cartoon-like generated graphics. I understand signage going digital but not the whole experience of going to a museum which is what this appears to suggest.

    Posted 09-01-2015 01:35 PM


    Sorry Justin, I just saw your post today so haven't responded sooner.  I am really sorry your impression of Edwards Technologies was negative!  As a museum person myself, I can tell you sincerely that this company is actually not about pushing technology in inappropriate ways for museums, but rather to be told by museums how they can best help to use smarter technology and cloud-based content storage to be more relevant and timely for their visitors, in some but not all of their public delivery spaces.  If you saw cartoon-like generated graphics, perhaps those related to other clients they serve - there is undeniably a variety of approaches, styles, and cultures among the range of industries who are trying to reach the public in ways that reflect their own brands and values.  We all agree that the use of artifacts, photos, and other types of exhibitry in museums is definitely here to stay!
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    Audrey O'Connell
    President, Audrey O'Connell + Associates
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