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We have been approached by our local college to work with students on a mobile app with local history content. In the past, we have put walking tours on a hand-held device issued at our museum. Can anyone share their thoughts on the best target audience and best content/style to use with a mobile app? In your experience, is the app most used by young people, tourists, seniors?

  • 1.  We have been approached by our local college to work with students on a mobile app with local history content. In the past, we have put walking tours on a hand-held device issued at our museum. Can anyone share their thoughts on the best target audience and best content/style to use with a mobile app? In your experience, is the app most used by young people, tourists, seniors?

    Posted 08-27-2015 10:28 AM


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    Susan Burrows-Johnson
    CEO/ Executive Director
    Galt Museum City of Lethbridge
    Lethbridge AB
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  • 2.  RE: We have been approached by our local college to work with students on a mobile app with local history content. In the past, we have put walking tours on a hand-held device issued at our museum. Can anyone share their thoughts on the best target audience and best content/style to use with a mobile app? In your experience, is the app most used by young people, tourists, seniors?

    Posted 08-28-2015 07:56 AM

    I'm working with a local coalition of folks representing diverse institutions -- our museum, a local university, a local Native American tribe, local historical preservationists and our arts council to create some interest around the story of an early treaty which placed Native Americans on a reservation that is now the heart of the city of Kalamazoo.  We want to create boundary markers that tell the story.  Our university professor participant has found that Next Exit History (www.nextexithistory.com) seems to be the most fitting app.

    We don't know yet who will use this, but naturally, it will most likely be people nimble with cell phones.  We'll also provide written materials and links to our website for more information.  We do expect it will be used mostly by local residents, which is actually our target audience.  I think in the right locations it could readily be used by tourists.

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    Elspeth Inglis
    Assistant Director for Educational Services
    Kalamazoo Valley Museum
    Kalamazoo MI
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  • 3.  RE: We have been approached by our local college to work with students on a mobile app with local history content. In the past, we have put walking tours on a hand-held device issued at our museum. Can anyone share their thoughts on the best target audience and best content/style to use with a mobile app? In your experience, is the app most used by young people, tourists, seniors?

    Posted 08-28-2015 11:41 AM

    May I kindly suggest that you keep your title to as few words as possible?  E.g.: "Who uses smartphone apps in museums?" Then put the details in the body.  Thank you.

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    Letitia Carper Long
    South Lake Tahoe, CA
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