Hi Adrienne,
Last year at the Senator John Heinz History Center's Italian Heritage Day program, we used our raffle as a way to collect names and emails.
We printed double-sided cards with the front side acting as a map of what activities were happening on each floor of the museum and the back side functioning as space for contact information and feedback.
The cards were distributed at our admissions desk and the table with our raffle prizes, and we equipped staff and volunteers with copies to pass out.
Of our program attendees, we captured information for about a quarter of the people who attended, growing our mailing list with over a hundred new contacts.
Another (low-key) way I've collected emails is to have an information table present at public programming where patrons can pick up marketing materials; there I will leave a clipboard with sign-up sheets for our e-newsletter.
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Melissa Marinaro
Curator, Italian American Program
Senator John Heinz History Center
Pittsburgh PA
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Original Message:
Sent: 06-29-2015 09:29 AM
From: Alice Rubin
Subject: Collecting Names/Emails at Larger Free Events?
Adrienne,
Would you mind if I post your query on the MCN board? They may have come at this same problem with a digital solution.
Alice
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Alice Rubin
Senior Manager - Digital Media
Museum of Jewish Heritage
New York NY
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Original Message:
Sent: 06-27-2015 03:15 PM
From: Alice Rubin
Subject: Collecting Names/Emails at Larger Free Events?
Ditto!
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Alice Rubin
Senior Manager - Digital Media
Museum of Jewish Heritage
New York NY
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Original Message:
Sent: 06-26-2015 07:39 AM
From: Adrienne Wiseman
Subject: Collecting Names/Emails at Larger Free Events?
At the Walker, we've struggled with how best to capture names/emails/addresses at our larger "gateway" events. These are events with large crowds over a period of time, who don't have a transactional moment to buy a ticket or converse with staff. We've tried ipad kiosks, register to win flyers, etc. but our return is always so low. Most effective is staff working the crowd, but still return is relatively low and it's expensive.
Has anyone else tried or seen anything else to get a higher return?
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Adrienne Wiseman
Associate Director, Marketing
Walker Art Center
Minneapolis MN
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