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Hello, I am currently volunteering as a distribution coordinator distributing promotional materials for a film festival. I am looking for advice or ideas about how to track the effectiveness of this approach. Does anyone have related experience and have advice on how to track the materials? We have our volunteers posting the drop off locations via social media however we would also like to know how fast the materials went, if they went at all, etc without asking much from the employees of the drop location. Please message me if you have any advice or information that may be helpful! ------------------------------ Anne Richards Edina MN ------------------------------

Hi there Anne,

You could put a QR code on your fliers, offering a discount or special feature if they scan the code and answer a few questions. They scan the code, it takes them to your website, they click the icon showing where they got the flier, then they get some goodies for helping. It wouldn't tell you exactly how many were going out, but it could get you an idea about which areas were the most high traffic.

Or...

Offer a discount or special feature to anyone who posts a selfie of themselves with one of your fliers to your Facebook page. You generate social media buzz and get to see where the fliers are being picked up, and who is doing the picking up.

 

Hope this helps!

-Steven

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Steven Prokopchak
Associate Producer
Jamestown-Yorktown Foundation
Williamsburg VA
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Original Message:
Sent: 03-30-2015 10:10 AM
From: Anne Richards
Subject: Advice on Tracking the Effectiveness on Paper Promotional Materials


Hello, I am currently volunteering as a distribution coordinator distributing promotional materials for a film festival. I am looking for advice or ideas about how to track the effectiveness of this approach. Does anyone have related experience and have advice on how to track the materials? We have our volunteers posting the drop off locations via social media however we would also like to know how fast the materials went, if they went at all, etc without asking much from the employees of the drop location. Please message me if you have any advice or information that may be helpful!
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Anne Richards
Edina MN
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I agree with Steven- the QR code is the way to go- although this might not be as effective, I did try SurveyMonkey at a small museum website and simply asked what method they preferred to receive information. We also set up a small laptop station at the admission/ donation desk to try and get people to fill out the survey before they entered the museum. We only had five multiple choice questions and, believe it or not, this method worked very well. The museum was located in a small town and many of the members were over 65 and resided in other states. Thus, they truly enjoyed getting a piece of mail, as opposed to, having to go online and ( for example ) read the newsletter. Hope this helps. ------------------------------ Dana Brown PhD Student School of Museum Studies ------------------------------
Original Message: Sent: 03-30-2015 01:31 PM From: Steven Prokopchak Subject: Advice on Tracking the Effectiveness on Paper Promotional Materials Hi there Anne, You could put a QR code on your fliers, offering a discount or special feature if they scan the code and answer a few questions. They scan the code, it takes them to your website, they click the icon showing where they got the flier, then they get some goodies for helping. It wouldn't tell you exactly how many were going out, but it could get you an idea about which areas were the most high traffic. Or... Offer a discount or special feature to anyone who posts a selfie of themselves with one of your fliers to your Facebook page. You generate social media buzz and get to see where the fliers are being picked up, and who is doing the picking up. Hope this helps! -Steven ------------------------------ Steven Prokopchak Associate Producer Jamestown-Yorktown Foundation Williamsburg VA ------------------------------
Original Message: Sent: 03-30-2015 10:10 AM From: Anne Richards Subject: Advice on Tracking the Effectiveness on Paper Promotional Materials Hello, I am currently volunteering as a distribution coordinator distributing promotional materials for a film festival. I am looking for advice or ideas about how to track the effectiveness of this approach. Does anyone have related experience and have advice on how to track the materials? We have our volunteers posting the drop off locations via social media however we would also like to know how fast the materials went, if they went at all, etc without asking much from the employees of the drop location. Please message me if you have any advice or information that may be helpful! ------------------------------ Anne Richards Edina MN ------------------------------

Are you also tracking how those who came to your event heard about it? I have often observed children "raiding" the small brochure rack in our Museum. Many flyers and brochures go out, but I am afraid the majority of them do not get read. At most of our larger events, we offer a door prize. The drawing slip asks, "How did you hear about today's event?" with several options, including "other" with a write-in space. We also include a place to sign up for our email list, so it serves a couple of purposes. Good luck with your event!

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Elizabeth Bazan
Assistant Curator of Education
Illinois State Museum
Springfield IL
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Original Message:
Sent: 03-30-2015 10:10 AM
From: Anne Richards
Subject: Advice on Tracking the Effectiveness on Paper Promotional Materials


Hello, I am currently volunteering as a distribution coordinator distributing promotional materials for a film festival. I am looking for advice or ideas about how to track the effectiveness of this approach. Does anyone have related experience and have advice on how to track the materials? We have our volunteers posting the drop off locations via social media however we would also like to know how fast the materials went, if they went at all, etc without asking much from the employees of the drop location. Please message me if you have any advice or information that may be helpful!
------------------------------
Anne Richards
Edina MN
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Very tough one to track as influences are usually multifaceted. I suspect a sample survey of actual guests attended and a rating of marketing influences. I've often thought of only advertising a new event with posters and see what I get! Kind of scary! ------------------------------ Monica Miller Executive Director Ellensburg WA ------------------------------
Original Message: Sent: 03-30-2015 10:10 AM From: Anne Richards Subject: Advice on Tracking the Effectiveness on Paper Promotional Materials Hello, I am currently volunteering as a distribution coordinator distributing promotional materials for a film festival. I am looking for advice or ideas about how to track the effectiveness of this approach. Does anyone have related experience and have advice on how to track the materials? We have our volunteers posting the drop off locations via social media however we would also like to know how fast the materials went, if they went at all, etc without asking much from the employees of the drop location. Please message me if you have any advice or information that may be helpful! ------------------------------ Anne Richards Edina MN ------------------------------