Hi, David -
As others have pointed out, museums have changed considerably in recent years. The good news is, thoughtful choices in exhibit design can avoid problems like noise pollution or text/graphics that are hard to read. Often, I think noisy exhibits are the product of trying to compete with noisy visitors. School groups can be remarkably loud, as can visitors with cell phones. Unfortunately, sometimes it seems that visitors in large gallery spaces that allow high occupancy respond to that environment behaviorally in much the same way that they respond to shopping malls, big box stores or sports arenas. Quiet audio programming gets eclipsed in these environments, so the quick answer is "crank it up".
There are ways around this, however. There is a specialized type of speaker called the Audio Spotlight which is able to focus sound waves much like a light beam, enabling audio programming to be heard only within a specific radius. Not every museum has the infrastructure (or funding) for these systems, but they does exist.
Another thing to consider is how the exhibit is presented. Is the environment one that comes with an expectation of introspection, awe, even reverence? Or does it feel like an amusement park? People are influenced by their surroundings, and this can work to our advantage.
In order to try to create engaging content, most designers prefer to avoid black and white text in favor of color schemes chosen either to compliment the objects or to create a sense of place within the exhibit environment. Careful color choices can ensure that there is sufficient contrast to allow text to be easily read, but only if the chosen fonts are large and simple enough. There's quite a bit of data out there showing how much (or little) time the average museum visitor is willing to spend reading text (hint - not much). However, careful writing and layout can produce clear, concise interpretive text. When I write interpretive content, I work closely with an informal science educator (MSSE) to ensure that our text meets those standards. Often, simple changes in word choices or in how the text is broken up can make a huge difference in both readability and comprehension and retention of the material.
That's my $0.02 worth. Thanks for your input!
Michael
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Michael Holland
Principal/Owner
Michael Holland Productions
Bozeman MT
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Original Message:
Sent: 01-13-2015 01:54 PM
From: David Fessel
Subject: Noisy Museums
I'm not a museum professional, but have enjoyed museums as long as I can remember and continue to enjoy and support museums on many different topics. However, I have a major gripe with the way almost all museums are managed these days. Each one seems to find it mandatory to install displays with voice-overs, taped explanations or other aural distractions. Add to that the penchant for creating mini-movie-theaters that are not separated from the rest of the museum environment, and a babel of sounds and noises assaults the museum-goer from every direction.
For those of us who want to focus on other exhibits and actually read (imagine that) the in-depth and often fascinating written commentary that most exhibits have, these noisy nearby exhibits are a real problem. It is hard to concentrate on an intelligently-written signboard when the adjacent exhibit is running, for example, an endless tape-loop with fife and drums, explosions and a dramatized reenactment of a battle. Has the need to cater to the lowest common denominator of visitor (casual browser, doesn't want to read anything) trumped all sensibility when it comes to creating a studious environment? What ever happened to "Quite please!".
I'm interested in whether I'm just a crank on this matter or whether others also think that this proliferation of auditory irritation needs to be much better controlled.
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David Fessel
Rockville MD
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