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  • 1.  museum membership benchmarks?

    Posted 09-23-2024 09:26 AM

    Curious if anyone has done (or is aware of) any quantitative benchmarks on museums and membership?  Ex: museums in this geographical region, of this type, with these many annual visitors etc might reasonably expect to have XXX membership households.
     
    Not necessarily looking for individual respones (though that would be great), but rather an aggregated survey / study.
     
    As context: our membership numbers are still down coming out of the pandemic (though our general visitation has mostly returned).  We have projected targets -- but AFAIK those targets are mostly based on past performance. 



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    Shyam Oberoi
    Chief Digital Officer
    Royal Ontario Museum
    Toronto ON
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  • 2.  RE: museum membership benchmarks?

    Posted 09-23-2024 04:43 PM

    Hi Shyam,

    I can share some ideas with you regarding how we use AI and advanced analytics to increase membership numbers, prioritize personalized experiences, and track key metrics. 

    While I don't have an aggregated survey that I can share, what I can do is share with you some innovative technologies in this space that can give you the data and metrics that you are looking for. 

    Always willing to discuss further. 310-678-6052

    Best, 



    ------------------------------
    Jovan Harmon
    BDM
    Hidonix Inc.
    Milano
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    Original Message


  • 3.  RE: museum membership benchmarks?

    Posted 10-10-2024 10:05 PM

    Hello Shyam,

    I just saw your message and wanted to let you know about Membership Consultants - we are a membership marketing firm that has been immersed in the membership world for more than 30 years. One of our ongoing projects is to survey membership managers twice annually to get benchmarking stats, which are then presented in a free webinar. Our current survey is active right now and we would love for you (and all AAM Forum users) to participate, here's the link: Pulse of Membership Mid-Year 2024 Survey (surveymonkey.com)

    We have been doing this since 2009 and you can find past survey results here: News & Resources - Membership Consultants (membership-consultants.com)

    I hope this helps, feel free to contact me, we would be happy to help. Also, our Membership Marketing seminar is next week - if you are interested in that, here's a link to register: Membership Marketing: Strategic Planning for Success Registration, Tue, Oct 15, 2024 at 12:00 PM | Eventbrite

    Best, 

    Karen Mariani 



    ------------------------------
    Karen Mariani
    Membership Consultants, Inc.
    karenm@membership-consultants.com
    (314) 574-1185
    ------------------------------

    Original Message


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