Have you wondered why people visit your museum - or why they don't? Have you tried to get answers by asking people why they do or don't visit your museum? If so, you may have been disappointed to learn that people aren't great at explaining why they do the things they do.
But if museums want to be relevant to future generations, they do need answers to those questions. The questions aren't bad - it's the methods that are failing us*.
The MaP Community is hosting a free session on Listening Deeply on February 29th at 7pm ET. In this live practice session, you can observe an approach to understanding human behavior that centers the individual's goals and provides insights into what drives people's decisions.
Hope to see you there!
Kyle
*The account executives at SurveyMonkey are really hoping you will not attend this event.
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Kyle Bowen
Principal, Museums as Progress
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