Announcing a grant for museums committed to digital transformation who may not yet have all of the resources, tools, and expertise they need to move forward and flourish.
Gather Learning is opening applications for its first Gather Gives Grant, a one year in-kind grant valued at $75,000 to help one U.S. museum accelerate its path toward digital transformation. This program will select a single institution with annual operating revenue of $5 million or less to receive a full year subscription to Gather's innovative software platform–along with strategic advice and technical guidance from Gather's team–to help increase revenue, access, and impact by providing the digital tools and expertise needed to speed the institution's progress.
While museums responded in innovative ways to serve their communities and reach new audiences during pandemic closures, moving from those emergency responses to an ongoing digital strategy is proving more challenging. A Knight Foundation survey found that 60% of museums do not have a digital strategy, yet since reopening, the expansion of virtual engagement remains a top priority for museum leadership teams. Museums are trusted places of connection, learning, and inspiration in communities across the country, and building sustainable strategies for the future are essential for them to be able to thrive. We are launching the Gather Gives Grant to help one institution use digital tools to build a better pathway to expand its reach and impact, and reinforce its financial sustainability.
To apply, institutions should complete this
initial letter of intent form by
January 15, 2023 to receive the full application materials. The final application is due by
February 15, 2023.
Gather Gives Grant: Details, Timeline, and Selection Process
The selected institution will receive a one year subscription to Gather's software platform, plus a year of in-kind support from the Gather team, who will help the institution identify new opportunities, strategies, and solutions that are sustainable, impact-driven, and mission-aligned. In addition, over the course of the year, the institution will gain access to Gather's community of national experts, including academic and industry partners. The selected grantee will be notified by March 1, 2023.
The first grantee will be selected based on three criteria:
- A track record of dynamic programming that serves multiple and diverse audiences (members and donors, general public, educators and students)
- Evidence of resources, both human and capital, to engage in continued long term digital transformation.
- A leadership team with a commitment to serving its community and a willingness to explore and adopt new models that expand revenue, access, and impact.
Helping to guide the selection process will be a national advisory council of museum leaders.
Complete Gather Gives Grant information can be found
here. For questions or additional information, please contact Rob Urstein
rob@gatherlearning.com
About Gather Learning:
Gather empowers museums and cultural institutions to provide meaningful and seamless experiences to all their audiences. With Gather, organizations of all sizes can create a dynamic digital environment that brings their onsite, online and on-demand experiences together in one place to increase access, value and impact. Gather makes it easy to create, manage and track audience experiences across all modalities and to use those data to increase engagement, retention and renewal.
www.gatherlearning.com------------------------------
Robert Urstein PhD
Co-Founder, Gather Learning
San Francisco CA
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