Most museums and libraries will have a page on their site explaining their permissions requirements, but when in doubt, just shoot their team an email. In general, a majority of images from government agencies, including the LOC and NARA, are public domain. The NYPL also has an extensive collection of public domain imagery. If you're ever in a bind and need an image fast that you know is public domain, Wikimedia Commons, Unsplash, and Flickr (using the Creative Commons filter) are great places to look.
It's always helpful to call or email the sales rep at stock sites like Alamy, Getty, iStock Photo, Shutterstock, AgeFotoStock, and Dreamstime-if you are likely to be a repeat customer on behalf of non-profit, educational institutions, they will almost always offer substantial discounts, extended licenses (for the lifetime of the exhibition, rather than for 2–10 years only), and other perks. Some stock sites are more expensive than others, and they often have different images available, so it's helpful to shop around.
Even if you think an image might be fair use, it is always best practice to reach out to the image holder for permission (and a high-res image, if not freely available) and to archive the emailed reply and/or licensing documents for future reference. It is pleasantly surprising how many individuals and small organizations are willing to share their content once you explain the project and say that it is for a non-profit, educational institution.
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Lauren Cooper
Interpretive Planner - Exhibitions
Penn Museum - University of Pennsylvania
Philadelphia PA
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Original Message:
Sent: 06-08-2021 09:54 AM
From: Yulia Semenova
Subject: Interpretive Exhibit Image Rights and Permissions
Hi there,
Could anyone point me towards guidelines for images used in interpretive exhibit display - rights and permissions?
What rules could apply to image use in an education display at non-profit institution (museum) with different level of visitation?
I am a Graphic Designer with an exhibit design firm working for museums and cultural centres.
A common task when we design an exhibit is image acquisition. Some images are from a museum collection, and some need to be sourced and cleared.
It is sometimes unclear if images fall under the fair use for education purposes. How to determine that?
I often contact companies like Alamy and ask for a custom license for display use. Is that a common practice?
If an image is found at, let's say, Library of Congress, is out of copyrights due to age, my understanding is that only a proper credit line is required to use that image.
Is there a comprehensive guide on the out of copyright and public domaine imagery?
Thank you!
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Yulia Semenova
Graphic Designer
Aldrich/Pears Associates Ltd
Vancouver BC
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