Hi folks!
Hope your weeks are going well!
Due to COVID-19, many museums and cultural organizations are facing significant disruptions to revenue with the absence of gate attendance and on-site purchases. From membership extensions, halted acquisition campaigns, cancelled events, to public funding cuts, many other traditional revenue streams have also been interrupted. Even as organizations prepare to reopen and welcome members back, traditional events and other common revenue sources may be diminished or even off the table entirely for quite some time.
Despite the challenges, by rethinking the membership business model, initiating virtual events, and seeking out new revenue opportunities, membership departments and cultural institutions have the potential to bounce back, and membership can continue to be a primary revenue stream.
Join
Dan Sullivan (Head of Growth and Partnerships @
Cuseum),
Claire Byfield (Membership Manager: Engagement @
British Museum),
Tom Knowles (Events Manager @
British Museum) &
Rosie Siemer (Founder & CEO @
Fiveseed Membership Consulting) as they discuss how membership, revenue, and events can be reimagined to bolster museums and ensure their financial health going into the future.
Date: Monday, May 11th at 3pm Eastern
This is part of Cuseum's Membership Mondays series, which tackles various challenges that membership and development departments are facing by spotlighting how peer organizations are handling them!
Register here
: Membership Mondays: Reimagining Revenue Streams & EventsHave a great weekend! Hope to see you Monday!
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Dan Sullivan
Partnerships
Cuseum
Boston MA
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