Hi Stacey,
The Springfield Museum of Art is a small museum in Ohio and participated in the survey for the first time this year. We received our results about a month ago and have already started to use them in the following ways:
- Sharing highlights with our board.
- With funders- in grant applications and reports.
- In conversation with potential donors and funders.
- In marketing and sponsorship materials.
- With our city chamber.
- To strategically inform our diversity, equity, and inclusion work.
- To inform conversation about strength and growth areas for programming.
- In preparation to enter strategic planning next year.
Additionally, you receive access to Susie Wilkening who will walk you through your personal results and what they mean for you. As a small museum, I would say it is definitely worth it. We now have a lot of data that we did not have in the past, additionally, we are able to share how we compare to other museums. This, in particular, is helpful for our board.
I'm happy to talk with you more if it is helpful.
Jessimi Jones
Executive Director
Springfield Museum of Art
Jjones@springfieldart.net------------------------------
Jessimi Jones
Executive Director
Springfield Museum of Art
Springfield OH
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Original Message:
Sent: 06-03-2021 11:50 AM
From: Stacey Otte-Demangate
Subject: Survey of Museum-Goers
Greetings,
I am looking for input from folks that have participated in the Annual Survey of Museum-Goers. We've never done it as it seems pricey for a small institution like ours, but if I felt assured of great value/ROI then I would make the effort to raise the funds to take part at least once. We do our own periodic in-house surveys, which admittedly, are a bit rudimentary, so I am wondering if this is truly more in-depth and if we would receive relevant comparative data.
Thanks in advance for any input!
Stacey Otte-Demangate
Executive Director
Wildling Museum of Art and Nature
stacey@wildlingmuseum.org
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Stacey Otte-Demangate
Executive Director
Wildling Museum of Art and Nature
Solvang CA
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