At the Parrish, a regional art museum with paid general admission and memberships, we have a front desk just inside the single public entrance. Our desk is staffed by part-time and full-time Visitor Services Associates who greet every single person who enter the building. Yesterday, I had a lovely conversation with a VSA who shared their philosophy on making eye contact when a guest is 10 feet away and a verbal greeting at 4 feet away. This is to be welcoming, while not appearing over eager or awkward as someone walks from the entrance the 15 feet or so to the front desk.
In addition to processing admission purchases and checking in Members, VSAs process Membership purchases and sell tickets to events/programs. We try to collect zip codes, but we are not consistent (especially during busy periods). Sporadically, VSAs will also conduct a short survey (how did the visitor hear about the Museum, etc.).
During slow periods, VSAs are most likely taking care of administrative tasks, tidying up the front desk, doing inventory of front desk materials, etc.
Hope this is helpful.
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Maria Fumai Dietrich
Membership and Individual Giving Manager
Parrish Art Museum
Water Mill NY
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Original Message:
Sent: 07-20-2017 10:48 AM
From: Lindsey Hammel
Subject: Who greets your visitors?
Hi all,
I'm interested in hearing how other museums greet visitors at entrances. The BMA has free admission, so I'd especially like to hear from other museums with free admission but I'm sure I can learn from those with ticket sellers as well!
- Who greets your visitors at the entrance (visitor services staff, security, volunteers, etc.)?
- If you have both security and a visitor service staff/volunteer at entrances where are they located? Are they at different stations and who do the visitors see first?
- What is the procedure for greeting visitors? (Offer a map, tell visitors about audio or digital guides, collect zipcodes, etc?)
- What are the other duties of the greeter? Do they also sell memberships, book tours, sell tickets to programs, etc or do they send visitors to a separate office for these?
- During slow periods (if you have them) what does the staff/volunteer at the entrance do to stay busy/engaged?
Thank you in advance!
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Lindsey Hammel
Manager of Volunteer and Visitor Services
Birmingham Museum of Art
Birmingham AL
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