Open Forum

Within the past year, we updated our photography policy so as to allow [non-flash] photography anywhere unless label/signage indicates otherwise (camera icon circled with slash through it), and posted signage stating the policy with our social media handles. We've also made occasional social posts encouraging people to take pictures and tag us, and are incorporating more user-generated photos into our posts. Response to the latter has been very good--people are excited to see their pictures being used, so lots of sharing/liking among their networks happens as a result.

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Carrie Sanger
Manager of Marketing & PR
Meadows Museum - Southern Methodist University
Dallas TX
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Original Message:
Sent: 07-22-2019 09:11 AM
From: T.Patrick Brennan
Subject: Examples of Using Social Media

Hey,

How does your museum, historic site, or gallery ENCOURAGE the use of social media.

Patrick

T.Patrick Brennan

770.362.2162

pbrennan@snca.org

Some effective ways I've seen social media encouraged in museums is by having designated exhibit hashtags on intro labels, and in another museum, a screen outside an exhibit with live updates of social posts about the museum tagging them or using certain hashtags. Both ways immediately tell visitors that not only are they allowed to post and take pictures, but it's encouraged and the museum wants to see those posts and share them with other visitors. It helps create the feeling of a digital community that you can join if you post using their hashtags.

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Lindsey Marshall
Emerging Museum Professional
lm.lindseymarshall@gmail.com 
Dallas, TX
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Original Message:
Sent: 07-22-2019 09:11 AM
From: T.Patrick Brennan
Subject: Examples of Using Social Media

Hey,

How does your museum, historic site, or gallery ENCOURAGE the use of social media.

Patrick

T.Patrick Brennan

770.362.2162

pbrennan@snca.org

​

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Shelby Miller
Curator/Dr. of Education and Outreach
Galena History Museum
Galena IL
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Original Message:
Sent: 07-22-2019 09:11 AM
From: T.Patrick Brennan
Subject: Examples of Using Social Media

Hey,

How does your museum, historic site, or gallery ENCOURAGE the use of social media.

Patrick

T.Patrick Brennan

770.362.2162

pbrennan@snca.org

Hello Patrick, 

Many museums actually now design a social media component to the exhibit.  

For example, a local museum, called the Figge Art Museum in the Quad Cities in the Vik Muniz - Wasteland Exhibit. Places a large spot on the exhibit floor where all ages are able to create a piece of art. The Art is then mirrored on the wall.  The creators are encouraged to take a photo of the exhibit and post on their social media account. 

Also, some museums encourage their attendees to post on Trip Advisor and write a review.  Adding photos is a plus. Example I have seen is the Daniel Boone Home at Lindenwood Park in Defiance, MO hands out cards and encourages visitors to post a review and photo as well. 

Social Media definitely creates another organic marketing impression for museums.

Mandi


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Mandi Toutsch
P: 650-336-3121
E: mandiltoutsch@me.com
www.linkedin.com/in/manditoutsch/
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Original Message:
Sent: 07-22-2019 09:11 AM
From: T.Patrick Brennan
Subject: Examples of Using Social Media

Hey,

How does your museum, historic site, or gallery ENCOURAGE the use of social media.

Patrick

T.Patrick Brennan

770.362.2162

pbrennan@snca.org