Hi AAM community,
Cece from Dexibit here. After speaking to a handful of institutions and seeing the types of challenges they're facing right now, we've put together 3
free resources that may be of interest to help plan for the year ahead:
1. The insights guide to managing visitation - on analyzing visitation performance particularly on reopening, comparing recovery with others in the industry, what influences visitation at your venue, audiences and demographics, activity and membership conversion.
2. The insights guide to occupancy and capacity management - on optimizing capacity while reducing breaches and finding opportunities to maximize revenue while operating with restrictions. A good read if you are implementing advance passes and looking at attrition (no show rates).
3. The insights guide to generating engagement and demand through marketing - digital is a key component in recovery to increase engagement and drive demand for onsite visitation. A good read for marketing teams looking at optimizing digital to onsite conversion, attributing campaign success, monitoring earned media and press mentions.
As well as guides, we also provide 3-5 short masterclass style videos, a blog post and a podcast for each topic. We also have more resources on the way, so if you have any feedback on the guides above or what we should put together next, I'd be very interested to hear your thoughts.
Thanks everyone and stay well.
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Cece Paredes
Marketing Director, Dexibit
Big data analytics for visitor attractions
www.dexibit.comAuckland, New Zealand | Washington, DC
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