Open Forum

We are exploring effective incentives for front line visitor employees  to build our membership base. It is an expectation that membership will be promoted by our Admissions and Program staff, but what might encourage them to sell more? Does anyone have a proven successful incentive program? Can it be sustained or do people lose enthusiasm for the reward? What reward is most effective in motivating sales? 

Thanks so much for any and all ideas!

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Andrea Chapman
Director of Development
National Eagle Center
Wabasha MN
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We believe that cash compensation is the best motivator. However some museums may have policies against this.  Over time it is the most motivating reward for membership sales.  Some use gift cards or gift cents to s museum shop but there is a limit to what someone might want from a shop.  Some use group goals but then everyone had to pull their weight.  So we recommend INdividual cash goals. 

But it you must also make the right hires and do sales amend membership training and refreshers to keep people motivated. Good luck!!

Dana Hines
Membership Consultants

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Dana Hines
Vice President Membership Marketing

Membership Consultants
Saint Louis MO
dana@membership-consultants.com
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Original Message:
Sent: 04-26-2019 08:05 AM
From: Andrea Chapman
Subject: Do you have an Incentive Program for Membership Sales?

We are exploring effective incentives for front line visitor employees  to build our membership base. It is an expectation that membership will be promoted by our Admissions and Program staff, but what might encourage them to sell more? Does anyone have a proven successful incentive program? Can it be sustained or do people lose enthusiasm for the reward? What reward is most effective in motivating sales?

Thanks so much for any and all ideas!

------------------------------
Andrea Chapman
Director of Development
National Eagle Center
Wabasha MN
------------------------------

Hey Andrea,

We have had a lot of success with our incentive program for sales staff recently.  A cash incentive, tiered by membership level, along with ongoing training has helped us triple our in house sales. 
We also have a incentive program for our non-sales front line staff that has proven very successful in pushing up our KPI's.  Here is an article I wrote detailing how it was developed and evolved.

https://www.linkedin.com/pulse/incentivizing-better-museum-visitor-experience-conor-c-hepp/

Thanks
Conor

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Conor Hepp
Director of Visitor Services
Barnes Foundation
Philadelphia PA
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Original Message:
Sent: 04-26-2019 08:05 AM
From: Andrea Chapman
Subject: Do you have an Incentive Program for Membership Sales?

We are exploring effective incentives for front line visitor employees  to build our membership base. It is an expectation that membership will be promoted by our Admissions and Program staff, but what might encourage them to sell more? Does anyone have a proven successful incentive program? Can it be sustained or do people lose enthusiasm for the reward? What reward is most effective in motivating sales?

Thanks so much for any and all ideas!

------------------------------
Andrea Chapman
Director of Development
National Eagle Center
Wabasha MN
------------------------------