There are a few different ways to look at this. I don't think you'll be able to distill it down to a "special exhibits create on average x% higher revenues" - I mean you can, but the math behind it might be a little fuzzy.
You can check out the Traveling Exhibits Network professional group for resources and info:
Traveling Exhibitions Network (TEN)------------------------------
Lisa Coleman
Traveling Exhibits Coordinator
The Children's Museum of Indianapolis
Indianapolis IN
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Original Message:
Sent: 10-15-2018 08:10 AM
From: Robin Owen
Subject: Exhibition Revenue Statistics
Hello all,
Does anyone know of a source that has statistics on how much revenue is generated from special exhibitions? Would any of you be willing to share that information from your museum, even for just the past two or three years? I know the numbers will probably be all over the place since there are so many variables, but what's important is the total amounts.
I'm trying to put together a picture of how much special exhibitions increase earned income, and would be happy to organize the information and share whatever I learn.
Best,
Robin White Owen
M: 917/407-7641
T: 646/472-5145