Hi all,
Hope you are staying safe and healthy.
As the perpetual state of Coronavirus uncertainty continues to loom over us, cultural organizations have never faced prolonged, unplanned, closures in the way we are now. Historically, the majority of closures are brief, lasting for a few days or even weeks. Yet with no end in sight, cultural organizations are facing an entirely new, unprecedented challenge.
For many organizations who depend on income from on-site purchases like admission tickets, special exhibitions, and gift shop sales, the membership department is one of the only sources of income at the moment. In a time, however, when members cannot physically come on-site, the question becomes, how do we reinforce the value of being a member?
This Monday, April 6, 2020, at 3pm Eastern Time, please join Ash Harris (Vice President of Guest Experience @ San Antonio Zoo), Kelli Buchan (Director of Membership @ The Franklin Institute) and Dan Sullivan (Head of Partnerships @ Cuseum), as they discuss ways that you can continue to reinforce the value of your membership, even when members cannot visit on site.
You can register here: Membership Mondays: Reinforcing the Value of Membership During Coronavirus
Membership Mondays is a brand new, weekly webinar series hosted by Cuseum. It features various speakers as we explore membership departments most difficult challenges, and tackle them together. Feel free to share this with others you think may find it interesting.
Hope to see you all on Monday. Stay safe.
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Dan Sullivan
Partnerships
Cuseum
Boston MA
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