Cynthia, you are wise to consider such a structure. My firm is an F&B consultancy that advises museums on building successful event rental programs. We frequently find compensation structures do not include commissions or bonuses. Sales people are motivated by the opportunity to earn; if another event rental means another Saturday night worked you may find over time that sales are not growing. We recommend tying 10-20% of compensation to achieving agreed upon goals with the opportunity to earn more as goals are exceeded. The commission or bonus can be tied to the number of events booked, facility rental fees, or some other quantifiable measure. Happy to connect if it would be helpful.
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Tracy Lawler
President
JGL Food Service Consultants
Princeton NJ
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Original Message:
Sent: 03-06-2021 03:17 PM
From: Cynthia Kearns
Subject: Event Commission or Bonus Structures
Hello,
We are in the process of hiring a facility rental and events manager. This position will sell and manage outside events as well as manage any food or beverage services the Museum may require in support of our own public programs and events.
To compensate for the work with public programs and events, we are offering a competitive base salary. However, as a means to encourage outside sales, we are considering a commission or bonus structure for this position. I'm interested in any insights about commissions vs bonuses and also any type of tiered structure that might have been implemented. We hope to keep it fairly simple – for accounting purposes on our end and understanding on the manager's end. Thanks in advance.
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Cynthia Kearns
Director of Operations
American Sign Museum
Cincinnati OH
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