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  • 1.  Qualitative Assessment Strategies

    Posted 05-02-2019 05:30 PM

    Hello all,

    We are looking into ways to expand our assessment strategies. We currently count heads, take surveys, collect verbal feedback, and engagement with certain hands-on materials. However, we are looking for ways to assess the qualitative value of our programs.

     

    I'm in search of articles, resources, or ideas/suggestions that help assess the meat of a program, beyond the numbers. Any help you can provide is greatly appreciated!

     

    Thanks,

    Casey Pankey

    Education and Programming Coordinator

    OKLAHOMA STATE UNIVERSITY Museum of Art

    720 S. Husband Street, Stillwater, OK 74074

    405.744.2781 | Social @OSUMuseumofart

     

    Schedule your tour today!

     

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  • 2.  RE: Qualitative Assessment Strategies

    Posted 05-06-2019 07:43 AM
    Hi Casey!

    First, I would suggest reaching out to your sociology department and whoever does the Quant/Qual courses at your university. This would be an excellent semester project/internship/independent study for a senior or grad student.

    Here are some sources I like and used recently for a client project to evaluate a specific tour experience but I've used Wieler and Ham for a number different things - I reached out to the authors for permission to use their instrument (I tend toward quant, so these references are biased in that direction a bit)

    Claisse, C., Ciolfi, L., & Petrelli, D. (2017). Containers of stories: using co-design and digital augmentation to empower the museum community and create novel experiences of heritage at a house museum. The Design Journal, 20, S2906–S2918. https://doi.org/10.1080/14606925.2017.1352801

    Clover, D. E. (2017). Exhibitions of power: Participatory visual practices in contemporary museums. New Directions for Adult and Continuing Education, 2017(154), 83–91. https://doi.org/10.1002/ace.20233

    Foreman-Wernet, L., & Dervin, B. (2016). Everyday encounters with art: Comparing expert and novice experiences. Curator: The Museum Journal, 59(4), 411–425. https://doi.org/10.1111/cura.12181

    Harmon-Jones, C., Bastian, B., & Harmon-Jones, E. (2016). The Discrete Emotions Questionnaire: A new tool for measuring state self-reported emotions. PLOS ONE, 11(8), e0159915. https://doi.org/10.1371/journal.pone.0159915

    Huang, S., Weiler, B., & Assaker, G. (2015). Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344–358. https://doi.org/10.1177/0047287513517426

    Lowe, H. I. (2015). Dwelling in possibility: Revisiting narrative in the historic house museum. The Public Historian, 37(2), 42–60. https://doi.org/10.1525/tph.2015.37.2.42

    Prayag, G., Chen, N. (Chris), Hosany, S., & Odeh, K. (2016). The cognitive-affective relationship of tourists to a heritage site: The case of Petra. Presented at the Travel and Toursim Research Association Canada 2016 Conference, University of Massachusetts Amherst. Retrieved from https://scholarworks.umass.edu/ttracanada_2016_conference

    Weiler, B., & Ham, S. H. (2010). Development of a research instrument for evaluating the visitor outcomes of face-to-face interpretation. Visitor Studies, 13(2), 187–205. https://doi.org/10.1080/10645578.2010.509697

    Yenawine, P. (1997). Thoughts on visual literacy. In J. Flood, S. B. Heath, & D. Lapp (Eds.), Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts. MacMillian Library Reference.



    ------------------------------
    Erin Richardson PhD
    Principal
    Erin Richardson Consulting
    Cooperstown NY
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    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 3.  RE: Qualitative Assessment Strategies

    Posted 05-07-2019 06:49 AM
    ​You have wonderful access as part of OSU to its School of Hospitality and Tourism. I would encourage you to give them a call and ask that question as the assessment of tourism and hospitality experiences is a key part of an industry that depends of customer satisfaction. My own text on the topic has a chapter devoted to this topic. I also ran a Google Scholar search on measuring customer experience and saw as one example the following:
    Pizam, A., Shapoval, V., & Ellis, T. (2016). Customer satisfaction and its measurement in hospitality enterprises: a revisit and update. International journal of contemporary hospitality management, 28(1), 2-35.

    Good luck in your efforts to assess your customer experiences.


    ------------------------------
    Robert Ford PhD
    Professor Emeritus
    Rollins College
    Winter Park FL
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    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 4.  RE: Qualitative Assessment Strategies

    Posted 05-07-2019 08:19 AM
    Hi Casey! 

     If you want to go to user experience route,  there are plenty of text books, workbooks and practicum out there!   Happy to chat/slack if you need more guidance.   Good luck!

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    Stefanie Mabadi
    Dig In - UX
    Chicago IL
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    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


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