Hi everyone - Our museum has noticed that - while we have a steady stream of new members every year - our membership retention rates are declining. We are working to re-evaluate our programming but also want to re-evaluate the way we notify members about renewals.
Any suggestions out there on ways to improve member retention? We currently send out renewal letters on the month that someone is going to expire (roughly 30 days in advance). Some have suggested adding reminder notifications 90 or 60 days in advance. Has anyone had positive experiences when switching to more advanced notice? Also, any suggestions on emails vs. letters? We are a small museum with a small staff so we want to be sure to use resources wisely.
In that same vein - we are trying to determine if annual fund donors at a certain level should automatically receive memberships. Experiences on that welcome as well. Thank you!
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Stephanie Adams
Development and Marketing Manager
Biggs Museum of American Art
Dover DE
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