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  • 1.  visitor engagement strategy writing resource

    Posted 03-30-2015 03:53 PM
    Hello all, we are looking for a good 'visitor engagement stratagy' writing resource that you would recommend. Ideally short, rather that a three volume set, as we would like to share it with a wide group of museum staff. Thanks in advance ------------------------------ Jennifer Storer Tasmanian Museum & Art Gallery Hobart ------------------------------
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 2.  RE: visitor engagement strategy writing resource

    Posted 03-31-2015 09:32 AM
    Edited by Guzel duChateau 03-31-2015 09:34 AM

    Just recently took part in a 3-part AAM webinar about audience engagement and this free report was one of the required readings, as the foundation funded research on this at several cultural organizations throughout the USA. It's called THE ROAD TO RESULTS and it's from the Wallace Foundation http://www.wallacefoundation.org/knowledge-center/audience-development-for-the-arts/strategies-for-expanding-audiences/Pages/The-Road-to-Results-Effective-Practices-for-Building-Arts-Audiences.aspx

    Hope this helps!

    ------------------------------
    Nezka Pfeifer
    Curator
    Everhart Museum of Natural History, Science & Art
    Scranton PA
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    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more