Hi all,
Over the pandemic there's been all sorts of unusual trends in memberships - some members have churned down as people can't visit or tighten budgets, others have surged due to perks such as ecommerce discounts and a surprising number have held through despite it all, by the community's support for mission... as well as other challenges, such as high attrition rates in members booking free advance passes to visit. What is everyone else seeing in member behavior?
We've gathered together the plays for member loyalty that have been successful in these trends, in a new downloadable playbook to share:
Playbook: Cultivating Visitor LoyaltyA shout out too with our thanks to Melissa Felder,
Chief Revenue and Marketing Officer at the California Academy of Sciences for an inspirational podcast episode on connecting members with mission through their experience: Podcast: Designing for loyalty at the California Academy of Sciences with Melissa Felder------------------------------
Angie Judge
Chief Executive, Dexibit
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