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Creative Revenue Stream at Lane Motor Museum

  • 1.  Creative Revenue Stream at Lane Motor Museum

    Posted 10-13-2020 11:44 AM
    Just thought I would share a creative source of revenue from the Lane Motor Museum in Nashville, Tennessee. For two weekends in October, this venue hosts a "Rally for the Lane" event where patrons can pay to drive a unique car from Lane's collection in a road rally through Nashville. It's an all-day event where people pay anywhere from $700 to $1,200 to participate. Museum representatives report that they get repeat participants every year--it's actually hard for somebody new to reserve a spot. 

    Some of Guide by Cell's team members had the opportunity to visit Lane Motor last month. We featured their experience a recent blog post:  Lane Motor Museum Puts Visitors in the Driver's Seat.




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    Kim Peterson
    Content Marketing Specialist
    Engage by Cell | Train by Cell | Guide by Cell | Give by Cell
    San Francisco CA
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