Hello AAM Community! 👋
We've been getting a lot of questions from colleagues and clients about the move towards longer exhibition seasons, and how they can be used to maximize audience engagement. I recently wrote an article on how using psychographics can optimize the exhibition lifecycle, especially in the content of longer exhibition seasons, offering insights into audience motivations and behaviors that can guide everything from exhibit design to marketing.
If you're curious about how psychographic insights can be applied to enrich visitor engagement, check it out here.
I hope you find it useful, and I'd love to hear your thoughts!
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Alexa Magladry
Director, North America
Morris Hargreaves McIntyre
New York
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