I think it begins with the staff. In my opinion, the staff sets the tone for visiting guests. We tend to welcome everyone who comes to us and assist them with any questions about our museum and the wider area. This enables us to set positive expectation for their visit and meet guest's needs. We also connect with members and resident pass holders. There is a large contingent who overlap between members and volunteers. We also know and work with the people at other museums and venues.
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Kurt Sigmund
Museum Associate
St. Augustine Lighthouse & Maritime Museum
Jacksonville FL
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Original Message:
Sent: 03-22-2017 09:03 AM
From: Suzette Sherman
Subject: Cultivating loyal and supportive relationships with stakeholders and audiences
Do you have examples of how museums and other cultural organizations have cultivated loyal, lasting and supportive relationships with stakeholders and audiences -- from visitors to members to donors?
And, what does it take to build true loyalty among all constituents -- employees, board members, donors, members, and visitors?
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Suzette Sherman
President
Sherman Consulting Group
Dillon CO
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