Hi Jessica -
I'm using my boss' AAM account to reply. My name is Tiffany Hughes and I'm the Volunteer Manager for the Booth Western Art Museum.
When we shut down March 2020, I immediately started doing things to engage my volunteers:
* Weekly Happy Hour Zoom calls
* Our museum offered art lessons on FB Live so I challenged my volunteers to get creative and make their own art. I let them claim volunteer hours for this because it boosted the viewership of the videos.
* I created scavenger hunts that they completed by watching Youtube videos we released about various exhibitions; and by doing the 3D tours we filmed in all our galleries
* Online puzzles using our artwork (this was one of the most popular activities for them!)
* They most important thing I did to keep them engaged while we were shut down was to create a semi-monthly newsletter. Each one had a theme which was not museum-related. The two most popular themes were Our Furbabies and Vacations. I also included in each newsletter recipes and a section for Watercooler talk - info that they would have been telling each other if they were face to face. One edition included all their artwork.
* Those that wanted to participate were given a big project - to create a new tour. They researched and wrote it. We launched that tour a month after we reopened.
When the museum reopened June 2020, I continued to engage them with the activities listed above, but I was able to bring back the ones who wanted to return by putting them through Safety Training to ensure they following our Covid protocols (masks, 6' distancing, etc).
* I had about half return immediately. I created new positions, such as Safety Helper (which went on the new tour to ensure Covid protocols were followed).
* I had additional volunteers who wanted to return but weren't comfortable coming back in the building yet (because we didn't require masks of guests), so they wrote articles and created trivia, crossword puzzles and other puzzles for the newsletter. I offered prizes for the 1st person to correctly complete the puzzles.
* I limited the numbers on their tours and the numbers of staff/volunteers that were allowed to participate, to ensure 6' distancing.
* I gave all the volunteers masks with our museum logo on them.
* Even though we no long require masks, several of my volunteers still wear them which they are allowed to do.
I did not recruit for a year, but have begun again. I am focusing on 55+ communities and high school juniors and seniors. I recruit from the 55+ communities by A) going to the community and talking to their Activities Coordinator; B) when tour groups come from those communities, I make sure to greet them when they arrive and I am there when their tour is finished, to tell them I am always looking for new volunteers. I also encourage my current docents to recruit volunteers while they are doing their tours.
We use our high school students to help with art activities at our special events in the fall and spring. I recruit them by sending an info sheet with photos (with dates listed of events when we need help) to high school counselors to recommend students who would be interested. I don't expect my teenagers, or even college students, to meet the same hourly requirements as I do my other volunteers. When I recruit high school students, I emphasize how much benefit volunteering is when they are applying for scholarships, college and/or jobs. And I'm always willing to be a reference for them.
**Being flexible with what your volunteers can do, and making sure they feel comfortable while they are helping, is key.
Good luck!
Tiffany Hughes
Volunteer Manager
Booth Western Art Museum
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Patricia Dees
Director of Education
Booth Western Art Museum
Cartersville GA
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Original Message:
Sent: 08-20-2021 10:24 AM
From: Jessica Cavin
Subject: Struggling to bring in volunteers
Is anyone struggling to get volunteers to come back in during the current pandemic? I'm a new volunteer coordinator at my museum (2 months in this role), and I have found it incredibly hard to get volunteers to come in for public programs and docent shifts. I understand the hesitancy with the pandemic, as most of my volunteers are retirees, but I'm beginning to worry that I'm not doing something correctly. Does anyone have any tips on how to engage volunteers and up their participation?
*I live in a state that has made it illegal to require masks or vaccines in educational facilities and my museum is part of the University.
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Jessica Cavin
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