Dear Museum Professionals,
The Museum of Northwest Art (MoNA), located near Seattle, would like to develop a cohort of similar museums in other regions for benchmarking purposes. Some of the areas of interest for comparison would include marketing and admission strategies, earned income streams, and business models. You may want to consider others. Below are the criteria we would like to consider for members of this peer group. We wouldn't expect other museums to fit all of these.
We would like to share data every 3-6 months with a phone discussion to follow. MoNA would take the lead on scheduling, assembling, and sharing the data with the group.
Let me know your thoughts. Thanks!
Criteria:
1. Fine art museum
2. Collecting institution
3. Free admission
4. Budget of $1 million or less
5. Based in rural community
6. Some tourism as well as local visitors
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Christopher Shainin
Executive Director
Museum of Northwest Art
La Conner WA
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