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Museum Marketing Research Deadline Approaching

  • 1.  Museum Marketing Research Deadline Approaching

    Posted 01-13-2022 09:13 AM
    Only two more days to participate in the small museum marketing research. Survey closes Saturday, January 15. Details below.

    For smaller museums, it can be difficult to know where to devote our marketing resources. Small museums are often strapped for cash and their staff is wearing 20, or more, different hats. It can be a real mystery to even figure out where to begin.
    To help out small museums (including my own), I'm trying to figure out how to spend a marketing budget in the most effective way possible to reach the most people who are likely to visit, join the museum's membership, purchase from the store, etc.
    I'm drilling down on this question through small-scale research, and - if you work at a small to medium size museum - I'd appreciate your help. Please complete this survey to contribute to this project.

    Museum Marketing Survey
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    Museum Marketing Survey
    Help us understand the state of marketing in museums today.
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    Susan Hawksworth
    Museum Director
    Smoky Hill Museum
    Salina KS