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  • 1.  Museum Marketing Research

    Posted 12-09-2021 11:10 AM
    For smaller museums, it can be difficult to know where to devote our marketing resources. Small museums are often strapped for cash and their staff is wearing 20, or more, different hats. It can be a real mystery to even figure out where to begin.
    To help out small museums (including my own), I'm trying to figure out how to spend a marketing budget in the most effective way possible to reach the most people who are likely to visit, join the museum's membership, purchase from the store, etc.
    I'm drilling down on this question through small-scale research, and - if you work at a small to medium size museum - I'd appreciate your help. Please complete this survey to contribute to this project.

    Museum Marketing Survey

    Susan Hawksworth
    Museum Director
    Smoky Hill Museum
    Salina KS

  • 2.  RE: Museum Marketing Research

    Posted 12-13-2021 07:12 PM
    Thanks for doing this, Susan.  I completed the survey and hope to learn from your findings!

    Donna Merkt
    South Dakota Art Museum
    Brookings SD