Open Forum

Hello everyone,

My boss recently asked me for a social media report. I have some informal documents laying out my goals for social media so I can figure out what metrics best show whether I'm meeting those goals, but I'm also interested to hear from others about how you define and measure "success" on social media. So does anyone want to share this and the metrics they report on, or share a sample report template? (I'll most likely end up creating my own template and doing reports at regular intervals.)

We use Facebook, Twitter, and Instagram, so I'm most interested in metrics on those platforms. 

Thanks,
Cara

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Cara Scharf
Program and Communications Manager
Wagner Free Institute of Science
Philadelphia PA
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Hello , I know that we use Google Analytics for Google + platform . And the Facebook and Twitter Insight tool that comes for free with those channels . You can measure the reach and engagment level , follower's genders , ages ..etc and which post was more popular ..etc . those comes for free with the mentioned SM channels ,but for Instagram there are paid tools to meausre reach and engagment . 

I hope this was useful although its very breif aswer :)

Thanks

somaya

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Somaya Al-TamimiQatar MuseumsDoha , Qatar

These might help:

http://mw2016.museumsandtheweb.com/paper/finding-the-voice-planning-and-evaluation-of-social-media-in-cultural-institutions/

http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

http://mw2015.museumsandtheweb.com/paper/an-evaluation-framework-for-success-capture-and-measure-your-social-media-strategy-using-the-balanced-scorecard/

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Douglas Hegley
Director of Media & Technology
Minneapolis Institute of Art
Minneapolis MN