During a Faces from the Field visit to the National Building Museum, Laura Lott helped Michael Higdon and staff remerchandise the Museum Shop for the holiday season and took a closer look at life behind counter, learning about the challenges and opportunities associated with evolving trends in the retail environment, including e-commerce, economic partnership, and mission alignment.
Share your successes, challenges, and questions related to museum stores here on Museum Junction!
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Travis Kirspel
Communications Manager
American Alliance of Museums
Arlington VA
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