Hi from the Stark Museum of Art in Orange, Texas,
I've seen my institution make great strides in this area in the past few years and I'm very proud of our leadership here at the Stark Cultural Venues (starkculturalvenues.org) for re-aligning our tour programming with these kinds of customer service issues in mind. I'll admit we've lost a few of our seasoned tourguides with the changes, but overall I feel our tours are much more visitor-friendly. I'm happy to share them with you. First, for our school groups we reached out to local schools for more specific alignment of tour content with their classroom curriculum, plus we added songs and games for the younger folks; what this has done is make our tour time frames so content-packed there's simply no
time for the tourguide to interject personal opinions of the nature you're mentioning.
Also, if your institution does not encourage visitors to fill out tour evaluation forms, I'd suggest you draft one. Our visitors (especially classroom teachers) are strongly encouraged to complete tourguide/tour content evaluation forms so that we can "improve our programming and make for a better tour experience for all." There are categories for the tourguide to be evaluated on a 1-10 scale in terms of relating well with the group, time management, knowledge of the material, etc. As you can imagine these aren't always the most popular with our tourguides. A negative evaluation is frustrating, but at the same time the data can be tallied and presented to the volunteer as gentle way of helping them to see their own opportunities for personal growth in the area of customer service. This way, you personally are not the bad guy delivering the bitter pill. Surely all volunteers will agree we want our visitors not only to enjoy our collection but
to want to come back.Colleen Dilenschneider's
Know Your Own Bone blog has a great post on Entertainment vs. Education (7-31-2013) which talks about visitor-serving organizations (VSOs) and data which has been collected on what the visitor wants/expects from a visit to any one of these types of venues, whether it be a museum, zoo, aquarium, theater, etc. This blog post might be a jumping-off point for a discussion on specific conversation topics which aren't customer-friendly. My last suggestion is a wonderful book put out by the Disney Institute called
Be Our Guest. An astounding fact is that the Disney VSOs score a whopping 70% customer return rate!! We're a small museum too, and of course we're nowhere close to Disney's foot traffic, but the book is packed with ideas to help the employee re-think their customer interaction style.
Know that your concerns are very valid and timely, but also know you aren't alone in this struggle. Be of good cheer. We've seen some really positive changes in our group.
Be Our Guest says "you CAN give people effective training to support the delivery of exceptional service."
Best of luck,
Sherrill
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Sherrill Porterfield, Museum Educator
Stark Museum of Art
Stark Cultural Venues
Orange TX
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Original Message:
Sent: 05-17-2017 12:01 PM
From: Brittany Wedd
Subject: Volunteer Behavior Question
Hi Everyone,
I am reaching out to you today as the only paid employee of the museum that I work for. We are strictly volunteer supported. We have a core group of volunteers of about 10-15. We are a fairly small children's musing that is growing in foot traffic since I have started here (last year we had 15,000 visitors).
The vast majority of our volunteers are of course retirement age. They kindly volunteer their time to keep our museum staffed and we typically do not have any issues with them. However, I have noticed that we have a few that have issues with how the modern family structure is compared to what the modern family structure was when they were kids in the 50s. I have had issues where I have needed to set down and discuss why it is not appropriate to tell parents how to raise their children. That comments of how children are so reliant on their cellphones and such are not appropriate etc. How we should not be telling single moms that they need a male influence to help support the kids. I have also struggled with some of the volunteers having ethnocentric mindsets and expressing them to me. The opinion from my superiors is that we desperately need these volunteers so any kind of real discipline is limited.
Unfortunately, my museum does not have a customer service training program. I am trying to initiate that with no budget or available funds. What resources (free or cost efficient) are there available for my use? I really am hoping that with a proper system in place we can reduce this type of mindset or that I can better instruct our volunteers with regards to their behavior.
Again, we have a great core group of volunteers but this behavior troubles me immensely.
Thanks in advance.
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Brittany Wedd
Operations Director
Discovery Station at Hagerstown, Inc.
Hagerstown MD
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