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B2C (business-to-customer) companies wanting to sell goods and services in the Chinese market cannot beat Tmall for market penetration. This popular website sees traffic in excess of 700 million users monthly, and hundreds of millions of products are purchased and sold. These goods are locally manufactured or from abroad. If you have been thinking about using Tmall for your business, here are five things about it that will get you on board and raring to go: Tmall’s place in China’s e-commerce market When you think about e-commerce in China, the first name that comes to mind is Alibaba. This leviathan online retailer is entrepreneur Jack Ma’s brainchild. ...
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A lot of parents are considering shifting to homeschooling full time due to the COVID-19 pandemic as well as a desire to be self-sufficient.  If this sounds like you then you could be saving your child from a world of negative peer pressure, drugs, bullying, and other safety concerns that parents worry about.  However, homeschooling isn’t free, and there’s a financial cost to it that parents must consider before they start. To help you budget for your homeschool journey, we put together some of the main costs that you have to consider.  School Supplies Second only to Christmas, the school opening season is the busiest shopping season of the year.  ...
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Museums are the cultural hallmark of any community. They act as cultural, historical, and artistic pillars where people can learn and interact with relics of the past and present. They’re also constantly changing, which means that you, as a museum, need to let the public know what’s going on with these changes. Developing a marketing strategy for your museum is less about selling tickets than it is understanding the long-term vision of your museum. Once you understand the direction your museum is heading, you can begin to identify who you need to connect to, what you need to communicate to them, and how you’re best going to reach them to reach your goals. ...
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